Muzuri Projekt is a nonprofit foundation under Muzuri Tours which recognizes that sustainable development, which balances economic development, social cohesion, and environment protection, is fundamental to the objective of lasting poverty reduction. Sub-Saharan Africa (SSA) remains one of the most impoverished regions of the planet, but also houses significant examples of the globe's most valuable biodiversity—charismatic megafauna, a great diversity of birds, endemic plants and ecological processes (e.g. the Serengeti migration, Ngorongoro caldera, significant north-south bird migrations)

Pervasive poverty and social inequities remain major constraints to sustainable development in Africa. Poverty is both a cause and an effect of environmental degradation. The equitable, efficient and productive use of natural resources offers important opportunities for sustainable livelihoods that can contribute to reducing poverty